Simat de la Valldigna, a municipality in the comarca of Safor in the Valencian Community, Spain. It is 50 km from Valencia. Agriculture is the main economic activity, specially what concerns oranges and citrus in general. As the prices for oranges is lower every year Simat is going through an economic crisis. Francesc Alonso runs a local shop for material to construction work. His business is also influenced by the crisis as people do not have much money to build new homes.