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20050314 Copenhagen, Denmark. HSAU.The concept of the danish supermarked chain, Irma is to be a quality-oriented and dynamic commercial operator that can meet the needs of the quality-conscious, environmentally-aware consumer for short-term consumables - primarily everyday commodities. Irma’s vision is to ensure quality and inspiration. Image commissioned by Marko Junkari for HSAU/ Helsingin Sanomat. The irmas butchers are free to make whatever offer they are up to, in the picture the two butcheers have made a special offer on entrecote. Its Morten justesen and N.N in background ( ask A.O. for the name) Article by Annukka Oksanen. Photo: Uffe Noejgaard +49 160 5505205 e-mail: